If you’re going to invest in video marketing services to make the most of your visual content, make sure SEO is part of the strategy. With video content becoming increasingly popular, it’s easy for your video content to get lost in the mix, no matter how much effort was put into it. Taking steps to better reach your intended audience with your video content can greatly increase your ROI when it comes to your online marketing efforts. READ MORE…
Author Archive Steve Peters
Content will always be king when it comes to the effective SEO New York businesses need to make a connection with customers. Since video includes captions and descriptions, there are plenty of opportunities to boost brand awareness with content peppered with carefully selected videos and images. READ MORE…
Video advertising on the Internet has been gaining momentum since the advent of smartphone and tablet technology. Although this online content was still widely used before, mobile devices have made it easier than ever for people to watch material regardless of where they are. Some experts believe that video ads are also easier to absorb as opposed to reading lines of text. In any case, video content has assumed a large portion of bandwidth usage online around the globe. READ MORE…
The Importance of Social Media and SEO Methods in Brand Optimization
For a company to be successful and relevant in the digital age, it needs to use brand optimization techniques. These methods help businesses in different sectors to reach their customer or client bases. In brand optimization, disparate aspects such as a brand’s images, videos, SEO, and messages to consumers need to work in concert to ensure success. Companies that can combine brand optimization with quality products have a better chance of being successful, especially in a big city like New York.
In order to best optimize their brands, companies need to understand how to use different forms of social media, paying attention to small details that could potentially impact how users see their brands.
A Wide Range of Platforms
Companies should use the various social media platforms available today to optimize their brands and reach different types of customers. Websites such as Facebook and Twitter are more social in nature, while platforms such as LinkedIn are more career-oriented. A streaming website such as YouTube can be used for different types of communication, although users tend to gravitate towards content that is more entertaining or instructional. Companies should not overlook any option because each type could help them reach customers and potential business contacts.
According to Forbes.com, approximately 30 million people use LinkedIn. Statistics from YouTube show that more than a billion people from around the world use the website. Social media is an important way of reaching people, but companies need to understand their customers and their markets to be able to better use these social media sites to their advantage.
A Full Suite of Features
With social media, it is important for companies to have an understanding of its features. Knowing what sites are capable of what would allow them to understand their options. This is especially important for businesses interested in incorporating videos, images, and other formats. Companies should determine the appropriate file sizes and picture dimensions so that they can create videos and images that fit within the parameters of the social media websites they are using. Having an idea of what they can do on a website can also help them to be able to best optimize their creative resources.
Professional Assistance Always Welcome
In brand optimization, every little detail, including the images used on a header and the SEO techniques incorporated, must be aimed at reaching potential customers and clients. Businesses that require knowledgeable assistance in using social media to optimize their brands should consider working with a New York SEO company that has experience in website design and brand optimization, such as Video Marketing & SEO.
The Impact of Video Marketing to Improve Sales for Local Businesses
Video marketing does more than just show content to people around the world. It can be used to focus attention on those within a local area. Working much like a televised commercial, online videos can be used to grab the attention of others while selling products or services. In some ways, it can be more efficient to use an online video marketing agency than it would be to pay for a television spot.
More People Are Watching Videos
More than three-quarters of people on the Internet watch video content weekly. More than half of them will watch this material on a daily basis. When considering the sheer number of people online, this is quite an impressive number. It’s believed that video content will take up approximately 69 percent of all Internet usage by 2017. This includes people that are watching material on desktop computers as well as mobile devices.
Location Is Part of Video Search Results
When it comes to content, most video marketing services include location optimization. This means that your specific area is integrated with the video. Services such as these focus your material on those that have potential to walk into your brick-and-mortar business. For example, putting an informative video about your products or services on YouTube can be seen by those within your community based on their geographical area. Even promotional live streaming such as that offered by Periscope can lead to interest in your immediate vicinity.
Local Brand Recognition
Video content helps strengthen your brand online. The more people that view your content, the more likely they’ll spot your business in the real world. Many people are emphatic when it comes to correlations between the digital and real world. Some may even feel as though they belong to some kind of elite club. Emotional connections like this can be powerful when it comes to generating interest in the business or creating life-long fans.
It all boils down to engaging an online audience through a medium that is growing in popularity. Creating informative and/or entertaining content can boost local consumerism by targeting those that are likely to purchase your goods or services. Investing in video development today has great potential to impact your business tomorrow.
10 Ways to Grow Your Business With Video Content, The Huffington Post