If you’re going to invest in video marketing services to make the most of your visual content, make sure SEO is part of the strategy. With video content becoming increasingly popular, it’s easy for your video content to get lost in the mix, no matter how much effort was put into it. Taking steps to better reach your intended audience with your video content can greatly increase your ROI when it comes to your online marketing efforts.
Don’t Miss Keyword Placement Opportunities
The most obvious location for placement of keywords is the title of your posted video. However, search engine bots look at the actual file name first, so be just as particular with wording there. Don’t forget to consider the title used in the XML sitemap and the heading used before the video code is embedded on some hosting platforms.
Allow User Comments and Encourage Sharing
The more you encourage people to share your videos, the more visible such content will be on search engines. Many of the video hosting services you can use include space for comments. You can also accomplish the same goal by incorporating your videos into your social media posts and encouraging comments.
Search engine bots use transcripts to better rank video content. If you know ahead of time that you’re going to post a transcript with your video, pay close attention to the wording you use in your video since it can make SEO efforts easier.
Go Local with Geo-Tagging
Geo-tagging allows you to include the latitude and longitude coordinates to show where your video clip was taken. You can further manage your video posts and encourage more comments by merging your YouTube channel with your Google+ page.
There are many decisions that go into the process of effectively managing your video content. For instance, paid hosting services may serve you better if you want better control over the ownership of your video then what’s offered by YouTube. If you don’t have time to figure out the nuances of video marketing yourself, a firm specializing in such content can help evaluate the effectiveness of your current video content and provide suggestions on ways to improve your results.