Video Statistics!!! How video is changing the marketing landscape and why your business needs to be on board with it:
Here’s a simple fact that business owners need to face: video is everywhere. Many youtube video statistics show that there are 300 hours of video being uploaded to the site every single minute of the day. With consumers’ attention spans shortening by the minute, businesses have had to find new ways to capture the interest of their target audiences. Print media isn’t working as well as it used to simply because the world is now populated by a sight-and-sound-driven generation. If you’re a business or product owner on the fence about using video in your marketing campaigns, read on to discover some recent statistics that not only prove the prominence of video, but that also show why your business could be left behind if you refuse to ride the new wave of marketing.
Consumers Are Always Watching Video
It’s important for business owners to realize that video is one of the most highly-consumed forms of marketing. Recent video advertising statistics have shown that:
6 billion hours of video watched every month on YouTube.
100 million people watch online video ads every day, and on average they see 32 videos per month. A huge number of these are on Youtube though there are several other video services that are important to spreading your message.
If you as a company owner are wondering why you should be using video, it’s because it is the way your target audience prefers to receive information from you.
Video Makes Consumers Want To Respond
The best thing about video is that potential customers just don’t watch videos -; they also respond to videos. This simple fact can be seen in the following online video advertising statistics:
64% (that’s more than half) of consumers have bought a product after watching a video, often on Youtube.
Home page videos increase website conversion rates by 20% or more. This number jumps to 80% or more when the video is on a landing page.
When combined with email marketing, video advertising increases email click-through rates by 200-300% and increases email open rates by 19%.
People spend 88% more time on a website when there’s a video present. On average, they stay on sites 2 minutes longer.
90% of users at major retail websites say watching a video helps them make buying decisions, and retailers report that products with video sell more than those without video.
As you can see, the use of video makes people more likely to buy from you. Video converts because it’s more personal, more interactive, and overall more interesting than print media. Some video statistics estimate that you would have to write 1.8 million words to get the same impact as one minute of Youtube video.
Video Makes Consumers Want To Share Your Message
While having your customers be responsive to your product is great, having them share the news with others is better. If you’re not already convinced that you should be using video, then the fact that 92% of mobile video viewers share videos with others should seal the deal for you, as this gives you a huge opportunity to widen your customer base. Services like Youtube, Vimeo, Dailymotion and several others are all there to help you reach a wider audience.
At the end of the day, most company and product owners would like one thing: results. Unfortunately, many of them aren’t getting the results they want from their advertising simply because they aren’t giving consumers what they want. The aforementioned online video advertising statistics make it clear that users view and respond to video better than just about any other medium, yet only 24% of brands are using online video to market to their target audience.If you want to sell more of your product or service, the bottom line is that you need to be in that number.
Contact us or call (646) 362 5163 today to see how we can help you use online video and video advertising to increase your customers and sales.