Get more Customers with Pay-per-Click

Pay-per-click (PPC) is an internet marketing advertising model where businesses or individuals who want pay a certain amount of money every time your ad is clicked.

This is a way of buying extra targeted visits for your website. The sponsored ads that typically appear on the top list of the results from a Google search are what we call AdWords PPC.

PPC is highly cost-effective. You only per for the clicks. Your ads that don’t get clicked, get exposure!

Will PPC increase traffic to my website?
Yes. PPC has proven to increase visitors to websites by 300%.

Will it increase the sales I make when potential customers visit my website?
Yes. PPC visitors are 50% more likely to purchase something compared to those customers who stumble upon your website.

What about my brand?
Search ads can increase brand awareness by 80%. That’s Huge!

PPC results are phenomenal. Contact us for more information.

2 Simple Digital Marketing Success Stories You Can Copy

Dacia and Facebook

Dacia is one of Europe’s fastest growing car brands.
The Goal: Their aim was to grow their brand and to generate more leads.
The Result: 60,000 extra cars sold in the last three years. That’s a huge success!

How did they do it?

1. They decided to use social media.
2. They chose Facebook to get their message across.
3. They targeted desktop-using customers and customers who primarily used their smartphones.
4. The tool they used was Facebook’s boosted posts. This allowed them to test the market and find out where their potential customers were and the best time to place an ad in front of them.

The Girl Scouts and Twitter
The Girl Scouts are well-known for making and selling their own cookies to raise funds for the local community.
The Goal: To increase downloads of their mobile app.

The Result: Nearly 20k extra downloads as a direct result of their Twitter campaign!

How did they do it?
1. They decided to use social media.
2. They chose Twitter to do their promotion.
3. They added images to the app to show how delicious and inviting their cookies were.
4. They used the Twitter App Card so customers seeing their Tweet could access the app directly from their Tweet. Simple!

How Much Should Your Marketing Budget Be?

Do you have a set rule for marketing budget allotment?

Or do you just place funds in marketing whatever is left after all of the projected business expenses for the year have been set?

USBA suggests 7% to 8% for small businesses. However, you can shoot for up to 20% if you really want to smash it hard in the marketplace.

A survey from the CMO Council, on the other hand, comes with similar results with 74% percent of marketers allocating 4% to 6% of their annual gross revenue to marketing, while only 2% apportion more than 20%.

The size of your marketing budget will fuel your marketing efforts, and so if you’re in a very competitive industry, and most especially if you’re in the early stages of your business, then you should really have a strong budget.

How do you structure your marketing budget?

Reach out to us and get some advice.

The Why and How of LinkedIn for B2B Leads

It seems that in social media lists, LinkedIn is always thrown at the end as another, lesser, option to the bigger sites.

However, if you are looking to make B2B connections and grow your leads there is no more effective social media platform than LinkedIn!

Unlike the other social media channels out there, LinkedIn was specifically designed for business leaders to share ideas and make connections.

Studies have shown:

1) 92% of B2B Marketers leverage LinkedIn over all other social platforms.
2) 79% of B2B Marketers view LinkedIn as an effective source for generating B2B leads.
3) 80% of B2B leads come from LinkedIn.
4) 43% of marketers say that they have sourced a customer from LinkedIn.

So hopefully those statistics have pointed out to you why using LinkedIn is an effective choice for your business. Now, let’s focus on how you can best utilize the site.

Just showing up to the party isn’t enough, you are going to have to enter the conversation. In order to do that your company needs to begin posting engaging content for your target decision makers to read and share. Here are three points for you to think about regarding LinkedIn content:

1) 94% of B2B marketers use LinkedIn to distribute content

Businesses are sharing tons information with one another and making connections. It is time for you to join in and boost your visibility by posting useful content for your future customers.

2) 10 pieces of content are consumed before a purchasing decision is made.

People are constantly taking in information and researching before buying, especially on LinkedIn. Now through the content you post, your business has a direct way to speak into their decision-making process.

3. LinkedIn SlideShare reaches 70M unique visitors a month.

The site is now among the top 100 most-visited websites in the world. The audience is already right there for you to reach out to!

We are ready and willing to help you create and post content that is going to make valuable connections and grow your business!

Contact us today at info@videomarketingseonewyork.com

8 Reasons Why You Need Google Analytics for Your Website Today

As business owners, we must ensure that our marketing efforts are worthwhile.

We need to make sure that our website’s design and structure is at optimal levels to maximize our marketing campaigns.

Having someone on your team that can analyze your website traffic data will help ensure that your efforts are worth every little bit of time and money you spend on marketing.

Installing Google Analytics makes acquiring this information easier than ever. Understanding this information will help you strategize and improve your marketing efforts.

Here are 8 simple ways to use Google Analytics to advance your business to next level:

1. Identify the Sources of Your Traffic

Use analytics to track the traffic on your website. This will help you understand what sources send the most traffic to your business.

2. Determine the Path that Leads to Conversions

Determine what pages are driving conversions for your business. Conversions could be making a sale, the download of a white paper, a filled out contact form on your website or one of many other actions that positively impact your business.

The quality of your traffic relies on if you’re bringing the right buyer personas to your website who are genuinely interested in your company’s offerings.

3. Understand Which Relevant Keywords Drive Traffic

Analytics informs you how your business is ranking for key search queries.

Ranking highly for the most important long-tail keyword phrases related to your business can drive quality visitors to your website on a regular basis, which is why marketing around these search phrases is essential for your business.

4. Understand Time on Site

Start by understanding how engaged your visitors are by using the engagement report to better understand their time on site.

The reason why this is so important is that the longer someone is on your website, the more likely they’ll perform an action with your business whether that’s a download, completing a transaction, etc.

5. View Multi-Channel Funnels to Locate Understand a Visitor’s Path

The multi-channel funnels report in Google Analytics is one of the most important to monitor. It provides an overview of the most common paths to conversions. Take a look at which funnels are driving the most activity for your business and try to spur more movement across these channels.

6. Know Which Device Users Drive Results

Improve the quality of your ongoing traffic by analyzing and catering to where your traffic is coming from –desktop, mobile or tablet devices.

7. New vs. Returning Visitors

This report is important to monitor regularly to see if your existing audience is continually returning to your website, while also informing your business of your audience growth over time as seen through new visitors.

Ideally, there should be a healthy balance of both new visitors and returning visitors to inform the quality of your website.

8. Manage Your Backlinks

This can help your business understand what websites are linking to your site, which is a major factor that Google and the other search engines take into consideration when ranking your website and driving traffic to your business.

Your backlink profile is a crucial factor to help ensure that only quality websites are linking to your business and that you’re building trust with your customers and the search engines.

Need to learn more about how to use Google Analytics to improve your website and your business?

Contact us today!

Video Marketing & SEO New York (646) 362 5163 info@videomarketingseonewyork.com https://videomarketingseonewyork.com