Facebook Ads To Help Your Business

6 Ways Facebook Ads Can Boost Growth and Sales for Your Small Business

Businesses around the globe are cashing in on Facebook’s massive audience and unique features to increase their growth, sales, and overall success.

Is your business using Facebook Ads yet? Are you apprehensive to get into Facebook Ads?

Never fear! At Video Marketing & SEO New York, we can help you get a well-deserved Facebook boost by:

1. Capitalizing on Facebook’s huge captive audience: Facebook has over 1.7 billion active users, and features that help you target your ads so that they’re seen by your potential customers.

2. Transforming Facebook visitors into customers: turn your cash into traffic to your landing pages and conversion funnels. Facebook even lets you re-market towards users who have engaged with you before.

3. Utilizing Facebook’s powerful Call-to-Action feature: Unlike others, Facebook Ads lets small businesses choose from a variety of call-to-action options, which lets you focus on exactly what you want your audience to do.

4. Developing demand generation advertisements: The average Facebook users spends 40+ minutes a day there to explore, connect, and discover. Help them discover just how much they need what you have to offer!

5. Testing your content before you spend money to maximize engagement: Another reason to advertise on Facebook is that it lets you get the most bang for your buck. How? You can test how engaging your content is by posting it on your page for free and analyzing your Insights. Then you can put your money on the most successful posts!

6. Creating video ads: Facebook videos have high rates of engagement and can help create buzz around your business.

Ready to begin your next Facebook Ad campaign?

Contact us at info@videomarketingseonewyork.com to get started!

Website Optimization

Why You Should Optimize Your Website

An optimized website means that it is structured, coded, designed, and has content published in a way that will allow Google to rank it.

Why is this important? Well, if Google can read your website correctly and interpret your content then it will understand the product or service that you are selling and so present it to your potential customers searching on the Web.

So, how do you ensure your website is optimized? Certain basics need completing such as keyword research, great content, and some technical criteria that a consultant can help you with such as tags, architecture, crawlability, among many other things.

Every worthwhile endeavor takes some amount of effort. Such is the case with optimizing your website to gain more visibility and traffic.

Think about your own experience when searching for information or a particular product. You will most likely click on the top results on the first page never bothering to check the second page when a list of results appears on the screen that “matches” what you’re looking for.

In today’s fast-paced world, customers have access to more information than ever, and they want results quickly. This means that they will choose from the top of the list, which is where you want your site to be.

Optimizing your site can get you there. This ongoing process requires regular maintenance and changes.

SEO rapidly evolves. So keeping up with the changes with your SEO consultant will give you an edge over your competitors.

Contact us at info@videomarketingseonewyork.com to learn more.

Impact Of Online Reviews

How Online Review Sites Place a Huge Impact On Businesses

Most small businesses and companies don’t think about online reviews and the impact they can have both positively and negatively on your business.

Some business owners are afraid to find no reviews, and some are afraid of finding bad reviews. These are definitely not reasons to ignore the power of review sites.

Business reviews are more important now than ever for several reasons. It might come as a surprise to find out that business reviews for some sites now show up in the top search engine results for that company.

For example, try doing a search such as reviews for ‘company name’ and look at the results. Review sites such Angie’s List, Google My Business, Facebook, Yelp, Foursquare, Yellow Pages, and Better Business Bureau are going to show up at the top of the list due to the ranking power of a website that gets thousands of visitors leaving comments about ‘x-brand’ company.

Moreover, it’s clear that business reviews aren’t going anywhere. In fact, they are becoming more and more popular.

That is why it’s more important now than ever to get involved and build a presence in the online review community. These types of reviews are invaluable to any business for many different reasons. If you get good reviews, then you can look at those and see what you are doing right that makes your customers happy.

On the other hand, negative reviews can show you where you need to improve, and you can either defend yourself online if you’ve done nothing wrong, or you can make things right with an unhappy customer — which shows that you are accountable and genuine.

This builds trust and authority for your small business and also confidence in any future customers that might be looking at how you handle complaints.

The one thing that you don’t want is to have unmanaged online negative reviews without taking the necessary action. This will hurt your business.

Anyone knows that having a good reputation can drive conversions. And with so many businesses out there competing for business, it’s a good idea to manage your online reviews.

If you would like to know how to take control of your online reviews, and how to get started building your businesses trust and authority, then contact us and we’ll help get you started.

info@videomarketingseonewyork.com
John Smith

digital-marketing budget

Do you have a set rule for marketing budget allotment?

Or do you just place funds in marketing whatever is left after all of the projected business expenses for the year have been set?

USBA suggests 7% to 8% for small businesses. However, you can shoot for up to 20% if you really want to smash it hard in the marketplace.

A survey from the CMO Council, on the other hand, comes with similar results with 74% percent of marketers allocating 4% to 6% of their annual gross revenue to marketing, while only 2% apportion more than 20%.

The size of your marketing budget will fuel your marketing efforts, and so if you’re in a very competitive industry, and most especially if you’re in the early stages of your business, then you should really have a strong budget.

How do you structure your marketing budget?

Reach out to us and get some advice.

Do You Need SEO Marketing

Do you need SEO? (Search Engine Optimization)

SEO is the process of improving the visibility (ranking) of a website on Google using Google-friendly elements and techniques.

Consider these facts:

1. Ninety-nine percent of customers looking for your services never scroll past the first page of search results. That means your business goal should be to appear on page one of the search results. That’s the aim of SEO.

2. Click-throughs to your business following natural searches (SEO) have a 14.6% buy rate vs. direct mail or print advertising which have a 1.7% close rate. You may wish to consider switching your spending!

3. Ninety-one percent of internet users who are looking for services to buy use natural search results. SEO!

4. Seventy-two percent of customers who did a local search for a business visited a store within 5 miles of their home. Do local customers see your business when they are looking for your service?

5. By the way… Google accounts for over 76% of all worldwide searches. So you have to be seen on Google!

Here’s more:

6. 58% of customers search for local businesses every day.

7. 89% search for local business at least once a week or more. Is your business address appearing in front of your local customers?

8. 86% of local customers look up a local business on Google maps. Are you listed there?

9. 76% of local searches result in a phone call.

10. A massive 72% of customers who did a local search for a business visited a store within 5 miles of their home.

If you are not using SEO and would like to learn more… feel free to contact us: info@videomarketingseonewyork.com.