Lead Generation To Help Your Business

Generating Leads for your Small Local Business Today!

Make your business visible online, and you will get a larger share of customers.

Operating a small and local business doesn’t mean you cannot increase your customers and scale.

Get a Website. Don’t you have a website yet? Where have you been all this time? From plumbers to dentists, the local handyman to big engineering firms – they have websites. Your website will be your 24/7 storefront.

Make sure that your website is mobile-friendly. You are increasingly using your mobile phone when searching for a product or service, right?

Get some Traffic with SEO. Many of your potential customers probably do not know that your business exists. However, when they go to Google searching for a product or service they need, which you offer, and finds you because you’re doing SEO — then bingo!

Make sure that your SEO is well-planned with a comprehensive blueprint to ensure ROI.

Get on Social Media. Many more of your potential customers may find you in social media. When a recent customer following you in social media likes or shares an article, a photo, or a video you posted, then that post will be visible to their friends – who might as well try out your product or service.

Become active on at least 4 social media channels. Your potential customers are actively using more than one.

Capture and Nurture. Capture your leads through an opt-in form on your website and nurture them through email marketing.

Be on top of mind all the time to your potential customers by constantly communicating with them through email. Once they need something you offer, boom, you got a customer.

There you have it. 4 simple steps.

Follow me, and we’ll guide you along the way. Contact John Smith at info@videomarketingseonewyork.com.

 

PPC Working With SEO For Your Business

Ways PPC Can Compliment SEO For A Better Result

There are many reasons why you should use AdWords Pay-per-click Marketing:

1. It’s an effective way to achieve instant traffic

2. It’s cost-effective

3. It gives you fast, measurable results

However, did you know that using PPC hand-in-hand with SEO can increase the overall effectiveness of your marketing? Here’s how.

1. PPC only keeps the traffic flowing for however long you keep it running, but there’s no reason its usefulness should stop there.

2. That data gathered from the PPC campaign will tell you what keywords are and aren’t effective. You can then use this data to form your SEO strategy.

With PPC, we can:

1. Use PPC data to find out your best performing keywords, copy and landing pages.

2. Compare Google Console data to PPC data for keywords intelligence.

Analyzing PPC data and drawing out a strategy can be overwhelming for a business owner like you!

That’s why we’re here to help.

Contact us to learn more about how to use PPC hand-in-hand with SEO to grow your website and your sales!

Digital Marketing For Your Business

5 Reasons You Need Digital Marketing For Your Business

Customer behavior has changed. Now they go online to research and evaluate brands, products, and services. Your potential customers have gone digital, and so you need to.

1. Your prospective customers look online before buying!
Did you know that 81% conduct online research before buying? If your products and services cannot be found online, then you are missing out!

2. It works!
Thirty-three percent of mobile users have purchased from a different brand after seeing advertisements on their mobile devices. So if your website is not mobile-friendly, you’re losing 33% of buyers!

3. It levels the playing field.
If you are a small or medium-sized business, you can take on much larger competitors. To the online shopper, the size of a business is not that important online. If they see you as a business that provides better value, then that is all that matters.

4. It’s cost-effective. You do not have money to waste.
Wouldn’t it be great if every lead who viewed your product or service was a serious buyer looking to purchase? With digital marketing, all your potential customers are targeted and looking for your product or service. Google states a 2.8 times higher revenue growth for companies that use digital marketing techniques.

5. Track potential customers.
You can track customers from the first interaction. Imagine if you could follow your potential customers around and keep promoting your product. Digital marketing will do that for you.

Social Media Tactics

5 Tactics to be More Engaging on Social Media and Gain More Customers

Social media is not a place that people go so that they can view advertisements, browse through all of the business pages, or read long technical updates about a company. Social media is a place to be social! This means that people want to be engaging in conversations and making their voice heard.

We at Video Marketing & SEO New York want to share with you some of our tactics to making sure that your followers stay engaged with your business and ultimately become your customers.

1. Initiate Conversation with your Social Media Followers

If you are at a social event and you want someone to talk to you, how do you do it? You have to talk to them first! Show them that you care about what they have to say by making the first move.

2.Ask For Feedback

Let your followers know that you value their opinion and that you want your products and services to be at their best.

3. Do Surveys and Polls

People love sharing their thoughts and opinions on the internet. The surveys can be things directly related to your business, or just fun questions to get the conversations rolling.

4. Organize Giveaways, Contests, and Promotions

This will get people excited about visiting your page! You can even gain more followers and recognition by having the contest entry include sharing the post or tagging a friend. Even for those who do not win, the excitement for the contest will now be associated with your business.

5. Live Q & A Sessions

Live sessions show your followers that you actually want to hear from them. It also gives you the opportunity to tell your audience the things that they actually want to know about your business instead of just guessing what questions they may be having.

The right digital marketing consultant will be able to incorporate all of these into your marketing plan so that you can see your followers begin to engage with your business.

Make Your Business Stand Out

How Your Business Can Stand Out from the Crowd

SEO is a great marketing tool. Social Media is a great marketing tool as well. You have Facebook, LinkedIn, Twitter, YouTube, Instagram, etc. at your disposal.

Many businesses fill their feeds with discussions about how reliable and celebrated their products or services are. Many have the persuasive copy needed to convince people to buy from them.

All of these tactics are good. Nonetheless, self-promotion alone is not enough to make yourself known to your target market. This is where Reputation Marketing comes into play.

Reputation marketing is about building a positive online reputation, which allows you to use that stellar reputation to gain the trust of your target customers.

With reputation marketing, you now have more authentic content. Content that draws people’s attention to how reputable your business is!

As your customer is contemplating their next purchase, they go through a process to decide if they want to buy. Some of these stages include Awareness, Interest, Desire, and Action. For some, this process is instantaneous, and for some, it could take months. Your reputation and reviews can help them jump into action!

Use reputation marketing to validate your potential customer’s decision to buy from you!

Here at Video Marketing & SEO New York we want to help you ensure that you are delivering the best version of your business to the customer!

Contact us today to get started with reputation marketing!

John Smith
info@videomarketingseonewyork.com