Category - Digital Marketing

Impact Of Online Reviews

How Online Review Sites Place a Huge Impact On Businesses

Most small businesses and companies don’t think about online reviews and the impact they can have both positively and negatively on your business.

Some business owners are afraid to find no reviews, and some are afraid of finding bad reviews. These are definitely not reasons to ignore the power of review sites.

Business reviews are more important now than ever for several reasons. It might come as a surprise to find out that business reviews for some sites now show up in the top search engine results for that company.

For example, try doing a search such as reviews for ‘company name’ and look at the results. Review sites such Angie’s List, Google My Business, Facebook, Yelp, Foursquare, Yellow Pages, and Better Business Bureau are going to show up at the top of the list due to the ranking power of a website that gets thousands of visitors leaving comments about ‘x-brand’ company.

Moreover, it’s clear that business reviews aren’t going anywhere. In fact, they are becoming more and more popular.

That is why it’s more important now than ever to get involved and build a presence in the online review community. These types of reviews are invaluable to any business for many different reasons. If you get good reviews, then you can look at those and see what you are doing right that makes your customers happy.

On the other hand, negative reviews can show you where you need to improve, and you can either defend yourself online if you’ve done nothing wrong, or you can make things right with an unhappy customer — which shows that you are accountable and genuine.

This builds trust and authority for your small business and also confidence in any future customers that might be looking at how you handle complaints.

The one thing that you don’t want is to have unmanaged online negative reviews without taking the necessary action. This will hurt your business.

Anyone knows that having a good reputation can drive conversions. And with so many businesses out there competing for business, it’s a good idea to manage your online reviews.

If you would like to know how to take control of your online reviews, and how to get started building your businesses trust and authority, then contact us and we’ll help get you started.

info@videomarketingseonewyork.com
John Smith

Cost Of A Digital Marketing Campaign

How Much Should I Spend on Digital Marketing?

It is recommended that you invest about 15% to 20% of your monthly profit into online marketing. Internet marketing agency pricing varies, as does the online marketing cost for different strategies and packages.

Why do companies engage in digital marketing? Companies invest a lot in online marketing, mainly because it is effective in more ways than one. It leads to better and faster return on investment, enhances the company’s overall image, and increases your customer base on the Web.

Your budget will depend on my factors:

– What you are selling

– How intense the competition is

– How easy or difficult it is to find potential customers

– How important brand exposure is to you

– Your business type

– Your profit margin

– Your growth plans

It will take much testing to determine an optimum online marketing cost, and it is best to consult an expert. However, spending less than 10% of your available monthly profit is not going to make much of an impact on your competition. This is especially true if your business is in its growth stage when you need to invest heavily in the strategy and tools that will promote, sell and create revenue.

How much of your available profit do you re-invest in digital marketing? Shoot me an email at info@videomarketingseonewyork.com.

Digital Marketing Plan

Rise to the Occasion with a Clear Digital Marketing Plan

How much time a day do you spend with technology? According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight hours of sleep time, that means that more than 60 percent of your waking hours are spent in front of a TV, phone, or computer.

What does that mean for your customers? The best way to reach them is by embracing digital marketing. Most businesses have some conglomeration of tactics to create an online presence, but without a clear strategy, your presence can turn into random pieces of digital mess that does not contribute to converting customers.

We can help prevent that and help utilize this tool to reach your bigger business goals. A holistic approach means you never have to worry about some tactics going astray.

Still not sure if a digital marketing plan is for you? Well, here’s the best words anyone can hear when talking about business expenditures.

A digital marketing plan for your company can help increase your return on investment. It does this by improving your visibility to potential customers and increasing your sales.

Ready to create your digital marketing strategy? Contact us today at info@videomarketingseonewyork.com, and we can help you shine!

Digital Marketing Results

How Long It Does Take to See the Results of Digital Marketing

This is a frequently asked question. It depends on what you are looking to accomplish and the strategy that you have put together.

Are you looking for short-term results or are you planning for next year?

If immediate short-term results are your aim, then you should choose pay-per-click advertising (PPC). The results can be seen in 2 days or in a week.

Comprehensive keyword research and continuous monitoring and optimization of your PPC settings will maximize performance and yield ongoing positive results.

If your vision is for longer-term gains then consider search engine optimization (SEO). A comprehensive and thorough SEO campaign will start to yield results after a few months. This may take 4-6 months or 6-9 months.

Successful results mean not only increase your website ranking on search engine results but also receiving leads that lead to sales.

We can help you with a cohesive strategy both for immediate and long term success.

Visit our website https://videomarketingseonewyork.com to learn more about our marketing audit and blueprint consulting services.