Category - Info Articles

digital-marketing budget

Do you have a set rule for marketing budget allotment?

Or do you just place funds in marketing whatever is left after all of the projected business expenses for the year have been set?

USBA suggests 7% to 8% for small businesses. However, you can shoot for up to 20% if you really want to smash it hard in the marketplace.

A survey from the CMO Council, on the other hand, comes with similar results with 74% percent of marketers allocating 4% to 6% of their annual gross revenue to marketing, while only 2% apportion more than 20%.

The size of your marketing budget will fuel your marketing efforts, and so if you’re in a very competitive industry, and most especially if you’re in the early stages of your business, then you should really have a strong budget.

How do you structure your marketing budget?

Reach out to us and get some advice.

Online Advertising Advantages

Online Advertising is More Cost-effective than Traditional Advertising

There are many benefits to doing online advertising over the traditional model. One of those is the cost between the two. Traditional advertising, such as billboards or television spots (commercials) can cost quite a bit of money for a single 30-second spot.

Online advertising uses a platform where you are charged by how many times an ad is clicked. This is called Pay-per-click or ‘PPC’ advertising. It’s not nearly as expensive with an average cost per click of 0.60 cents.

With online advertising, you’re getting instant traffic. You could run traditional advertising and online advertising in a race side by side, and you’ll get online customers a lot quicker than traditional.

However, the biggest benefit is that with online advertising is that you can get detailed data on everyone that sees your ads.

You can also split test ads for the same cost, find out who interacted with your ads, where they were from, which ad they liked better, and what converts and what doesn’t. You can then optimize your ads with the data you collected.

Let’s say you ran an ad and 100 people clicked it, but no one bought anything, then you would know there is a problem somewhere and be able to fix it and optimize each ad.

Once you spend money on a television ad, that’s it. No way to optimize it. Having control over your online ads such as when they are shown, and how much money you are spending is crucial for success, while not breaking the bank on ads that aren’t converting.

But running a successful online advertising campaign can be tricky. It takes some knowledge and learning how to setup everything properly to run highly successful campaigns.

There is a lot of competition, and you need every bit of experience you can get on your side.

If you would like to learn more about setting up a successful online advertising campaign, then contact us, and we’ll help you get started today.

info@videomarketingseonewyork.com

Hiring A Marketing Director

To Hire or Not to Hire a Full-time Marketing Director?

To get your digital marketing performing at its optimum, you would need a Marketing Director to oversee the strategy and implementation. However, a Marketing Director would cost you $11,000 to $11,500 a month. This is a huge cost to deal with for most small business owners like you.

As with any HR activity, there is additional work required of you to hiring a Marketing Director.

Job Description Preparation

Job Posting/Advertising Cost

Interviewing

Background Checks

Qualification/Certification Checks

Evaluation

Employment Agreements

Onboarding

Training

Do you think hiring a marketing consultant to perform a marketing director role for your business at a rate of $125 an hour for a few hours a month would make more sense?

This is a win-win solution. What do you think?

Contact us to learn more at info@videomarketingseonewyork.com.

Relying on a New York SEO Company to Reach Your Desired Target Market

So you’ve just gathered the courage to finally and actually put up your business. You know it’s a very tough competition out there, but you’re ready to fight and cut your way straight to the market’s heart, winning them over with your one-of-a-kind product and exceptional professional services.

Lest you forget, though, digital marketing is now at the fore of modern-day marketing strategies. You’ve probably heard of SEO more than just a few several times, too, and the reverence by which experts refer to it is probably piquing your curiosity.

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Reaching Out to the New York Millennial Audience with Video Marketing

Love them or hate them, there’s no escaping the millennials as being a crucial part of your business success. They’ve grown to have significant economic influence, having a hand in moving markets to profit and, conversely, dragging them down to revenue losses.

Their attention, however, can be very flighty, so keeping their interest tends to be a bigger challenge than with other targeted age and market groups. If there’s one language they speak fluently, though, it’s technology. Having been born in an era where technology is literally just as disposable as the next batch of undershirts, their knowledge and facilitation of digital technology is almost second-nature to them.

Although there may be many passing fads and trends for marketing strategies geared towards the millennials, one that stands out and remains effective is video marketing.

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