Video Marketing SEO New York Explains the Importance of Analytics

To reach more potential customers and increase your sales, you have to boost your online visibility. While it’s easy to believe that if you have a decent website, you perform SEO, you publish content and maintain Facebook account, then you will have a good online exposure, for us here in Video Marketing & SEO, there’s more to it than that. The path to attaining maximum visibility for your brand starts with conducting a thorough analysis of your company’s current online presence.

Analytics is extremely crucial for a variety of reasons. First of all, you are able to understand your visitors’ behavior so you can further optimize your website. Broken links are a major cause of traffic wastage but analytics can help you detect them. For instance, you get a certain number of visitors through a specific source, says Yelp, but then you notice 100% drop off in the path—you can check to determine whether that page is working or not.

In addition, analytics can also help you pinpoint which pages are mostly viewed by your visitors and which promotion techniques are driving traffic to your website. Website page views info gathered via analytics shows how many people browse your site daily and which advertising materials get the most hit. For instance, if you find out that your visitors like viewing your business videos, then you may want to invest extra in video marketing services to encourage more people to visit and explore your website.

While web analytics is easy to use if you know how to interpret the data, the overall process can be tedious for someone new to the concept. If you run a website on your own, you may not have ample time for analyzing statistics. Likewise, the time you allot may eat into the time you would otherwise spend to further enhance your website. Video Marketing SEO New York is one you can rely on to monitor your web analytics. We utilize advanced marketing research technology to analyze our clients’ current online exposure, website and social media account traffic, in addition to their competition across their target locations. If you work with us, we will present you the analysis along with other information that can help you streamline your online marketing strategy.

Are the changes you made lately on your website based on analytical data? If not, talk to us. Feel free to reach us via (212) 231 1456. We can connect with you through email or video chat.