Category - Local Search SEO

What Happens When a Google Algorithm Changes?

Are you looking to improve traffic flow to your website? Search engine optimization is the golden key to bring more eyes to your page, and we want to help you get there.

Google’s search algorithms are responsible for displaying the most relevant search results at any given moment. These algorithms are based on keywords, search intent, location, and a hundred other ranking factors. Because some are able to “game” the system, Google has to update its algorithm to ensure the results searchers are getting are the results they need. And it’s updated frequently! Five times in 2015, eleven times in 2016, and four times so far this year. That’s 20 times in just 2.5 years!

At the end of the day, Google algorithm updates are good for everybody. The potential customer searching for information is able to reach relevant businesses quickly and make informed decisions. Businesses are able to display their wares or services in such a way to connect with those potential customers.

When your website is fully search engine optimized, it remains at the top of any relevant searches no matter how many future updates Google instates. Be sure you’re getting the best by entrusting your website to us at Video Marketing & SEO New York!

Keyword Research

Keyword Research is a Critical Success Factor in SEO

Keyword Research allows you to gain intelligence on the actual queries of your potential customers are using and how big the monthly search volume is for those terms. Through this research, it is easy to determine the keywords for your SEO campaign.

More than 80% of buyers research online before making a big purchase. If you have no idea what search terms they are using, then you don’t know what keywords to optimize for.

Keyword Research is a crucial process for any successful SEO campaign. Connect with us to learn more.

If you build backlinks, managing keywords, like to save time, and want software that makes insightful and useful recommendations – Linkio might be what you’ve been looking for.

Website Optimization

Why You Should Optimize Your Website

An optimized website means that it is structured, coded, designed, and has content published in a way that will allow Google to rank it.

Why is this important? Well, if Google can read your website correctly and interpret your content then it will understand the product or service that you are selling and so present it to your potential customers searching on the Web.

So, how do you ensure your website is optimized? Certain basics need completing such as keyword research, great content, and some technical criteria that a consultant can help you with such as tags, architecture, crawlability, among many other things.

Every worthwhile endeavor takes some amount of effort. Such is the case with optimizing your website to gain more visibility and traffic.

Think about your own experience when searching for information or a particular product. You will most likely click on the top results on the first page never bothering to check the second page when a list of results appears on the screen that “matches” what you’re looking for.

In today’s fast-paced world, customers have access to more information than ever, and they want results quickly. This means that they will choose from the top of the list, which is where you want your site to be.

Optimizing your site can get you there. This ongoing process requires regular maintenance and changes.

SEO rapidly evolves. So keeping up with the changes with your SEO consultant will give you an edge over your competitors.

Contact us at info@videomarketingseonewyork.com to learn more.

Do You Need SEO Marketing

Do you need SEO? (Search Engine Optimization)

SEO is the process of improving the visibility (ranking) of a website on Google using Google-friendly elements and techniques.

Consider these facts:

1. Ninety-nine percent of customers looking for your services never scroll past the first page of search results. That means your business goal should be to appear on page one of the search results. That’s the aim of SEO.

2. Click-throughs to your business following natural searches (SEO) have a 14.6% buy rate vs. direct mail or print advertising which have a 1.7% close rate. You may wish to consider switching your spending!

3. Ninety-one percent of internet users who are looking for services to buy use natural search results. SEO!

4. Seventy-two percent of customers who did a local search for a business visited a store within 5 miles of their home. Do local customers see your business when they are looking for your service?

5. By the way… Google accounts for over 76% of all worldwide searches. So you have to be seen on Google!

Here’s more:

6. 58% of customers search for local businesses every day.

7. 89% search for local business at least once a week or more. Is your business address appearing in front of your local customers?

8. 86% of local customers look up a local business on Google maps. Are you listed there?

9. 76% of local searches result in a phone call.

10. A massive 72% of customers who did a local search for a business visited a store within 5 miles of their home.

If you are not using SEO and would like to learn more… feel free to contact us: info@videomarketingseonewyork.com.