Category - Local Search SEO

SEO Audit

A Regular SEO Audit is a Must

So, you’re excited to get your business back into the SEO arena… that’s great! However, don’t let that excitement make you miss a crucial step before launching an SEO campaign — complete an SEO Audit first.

Forty-seven percent said in a survey that a full SEO audit should be conducted every six months. How often do you have an SEO audit done?

It is of extreme importance for you to gain an understanding of your SEO performance through an independent, objective, and unbiased SEO Audit.

Is your SEO performing well or not? Were benchmarks and goals set before the SEO campaign started?

Without an SEO Audit, you will not have a sound SEO strategy. Without a sound strategy, your SEO campaign will likely fall through, resulting in a complete waste of money.

Video Marketing & SEO New York puts focus on finding problematic SEO areas and establishing SEO baselines, benchmarks, and goals for a successful SEO campaign.

Here’s some helpful information to give you an idea about the process and points that should be covered in an SEO Audit:

https://www.searchenginejournal.com/the-ultimate-seo-audit-checklist/
https://www.searchenginejournal.com/seo-site-audit-technical/

Are you lost in the jargon? Confused by how technical an SEO Audit is? You’re not alone. Contact us at info@videomarketingseonewyork.com and we’ll help you get an SEO Audit done.

Local SEO Improvements

Business Alert! The Local Search Results will Give You More Business Results

On-the-go mobile users who are near you and who are searching for a product or service on Google at this very moment should find your business. But are they?

Are you visible in Google’s ‘Local Pack’ and expanded results?

Increased foot traffic, phone calls, or visits to your website should mean more customers for local business owners like you. That is why optimizing for local search results should be important.

Businesses listed in the Local Pack vary from the searcher’s location. If you are nearest to the searcher at the time of the search, then your business listing should appear there.

However, being closest to a potential customer searching isn’t a guarantee that you will come up in the search results. Your listing and your website must be optimized for local search.

Here are some of the important ranking factors that we can help you with based on a study by Moz:

Google My Business Listing Signals
Link Signals
On-page Signals
Citation Signals
Review Signals
Behavioral Signals
Personalization
Social Signals

Sounds too technical and challenging for you? No worries, Video Marketing & SEO New york is here to help you.

Contact us if you want your business to become more visible in the local search results and get more customers!

John Smith

Home

https://moz.com/local-search-ranking-factors

Your Business Needs SEO

Your Business Needs SEO, Even If You Do Not Understand its Complexity

Does SEO Confuse You?

You are not alone.

SEO is a complex process, indeed. Google has over 200 ranking factors!

Plenty of research is being conducted quarterly and yearly by different organizations to understand Google’s ranking factors. Here are some of the findings from a recent study:

– Between the top 3rd and 20th position in Google search results, there is a 45% difference in content length.
– Between the 1st and 10th positions, there is a 10,000 difference in referring domains.

Content and backlinks are extremely important in SEO.

Reach out to me if you need SEO explained to you from a perspective that you care about without the technobabble. That is, how it will affect your bottom line.

Local SEO Effectiveness

Search Engine Optimization: Are You Gaining as Much as You’re Putting In?

Are you getting a return on investment (ROI) on your search engine optimization (SEO) campaigns? You’re not alone if you’re not sure how to answer that question. Indeed, 40% of marketers say proving the ROI of their marketing activities is their biggest marketing challenge according to HubSpot.

But measuring the ROI of your SEO efforts is possible, and we’re here to help you do just that.

Here are 3 things that need to be in place in order to calculate ROI:

1. The right attribution model. Attribution models are the basis for allocating credit to each marketing channel. There is no right or wrong attribution model. Each one is different and comes with its own strengths. We’ll help you find the model that’s the best fit for your business.

2. Google Search Console and Google Analytics. You may already have these tools in place for your website(s), and if so, that’s a great start. GSC is a key SEO tool for capturing and understanding website metrics. And the data from Google Analytics (GA) or a comparable website analytics package is crucial for understanding ROI.

3. Marketing automation and CRM. These tools supplement website analytics data by providing data on individual buyers. This helps you ascertain the lifetime value of individual customers, which in turn help you determine the lifetime value of a particular marketing channel.

At Video Marketing & SEO New York, we understand that business owners like you don’t have the time to do all of this. We can help you get these important tracking tools in place.

Contact us today at info@videomarketingseonewyork.com to get started.

What Happens When a Google Algorithm Changes?

Are you looking to improve traffic flow to your website? Search engine optimization is the golden key to bring more eyes to your page, and we want to help you get there.

Google’s search algorithms are responsible for displaying the most relevant search results at any given moment. These algorithms are based on keywords, search intent, location, and a hundred other ranking factors. Because some are able to “game” the system, Google has to update its algorithm to ensure the results searchers are getting are the results they need. And it’s updated frequently! Five times in 2015, eleven times in 2016, and four times so far this year. That’s 20 times in just 2.5 years!

At the end of the day, Google algorithm updates are good for everybody. The potential customer searching for information is able to reach relevant businesses quickly and make informed decisions. Businesses are able to display their wares or services in such a way to connect with those potential customers.

When your website is fully search engine optimized, it remains at the top of any relevant searches no matter how many future updates Google instates. Be sure you’re getting the best by entrusting your website to us at Video Marketing & SEO New York!