Category - Website Design Services

Warning Signs About Website Redesign

4 Warning Signs That Mean Your Website Needs a Redesign

Here at Video Marketing & SEO New York, we want to make sure your business looks irresistible online. Our experts have compiled a list of 4 warning signs that your website might need a total redesign.

1. Your site takes more than 3 seconds to load

If your site takes longer than two seconds to load, you can not expect people to sit around and wait for the content to show up. According to a survey from Akamai, 49-percent of consumers expect a site to load in two seconds or less. Testing the speed of your website is easy. Open your website on multiple devices such as phones, tablets, and desktop computers to check the speed.

2. Some of the features or content do not display properly

Check your website regularly to make sure logos, photos, and outside links are working properly.

3. Your site is difficult to view and navigate on mobile

Check to make sure your website is usable on a wide range of mobile devices. The last thing you want is to lose a potential customer because your website is not responsive.

4. You’re Not Seeing Any Business Results.

Is your website bringing in leads and sales? If not, then it is definitely time to consider a redesign.

If one or more of these 4 warning signs apply to your website, give us a call today and let our experts help you create the best version of your website.

info@videomarketingseonewyork.com

Website Design Elements

Important Design Elements that Your Website Should Include

There has been a lot of testing and research done over the past couple of years, and it’s no surprise that more people are using mobile devices to find products or services. The one thing that may or may not come as a surprise is that many businesses haven’t adapted to these changes, or even tested their website. Prioritizing user experience should be the first thing you or your website designer should do.

Any website needs to have design elements that make the website easily seen, and also make it easy to navigate should be on the top of this list. Many websites are starting to get rid of images because they take too long for mobile devices to load, if too many are used. However, if you do use images, they should be scaled down, and the images should use text, such as a card menu seen on Microsoft homepage. This one easy design element shows people what they are looking for quickly, and describes it easily.

And if you’re doing to use video or animation, then fast-loading cinemagraphs are the way to go for mobile devices. These small half-photo, half-animated clips, are quite popular, and load quickly. Make sure that your copy is relevant to the visitor quickly depending on their query, and what got them to your website in the first place. Give a quick big picture of what your site is all about, and what you offer the minute the customer gets there. Realize they may be on a mobile device, and test it, or have your website designer continually test and improve the experience.

Make your site easy to navigate, create different designs for the different sections, but use a consistent theme. Use eye-catching transitions from section to section to keep the user interested. And make sure the font for your copy can be easily seen. Visitors still do the quick scan, so if they quickly scan, make sure you grab their attention quickly. Use custom visual and iconography, or images and symbols, that tells your brand story and shows some personality of who and what your business is about.

All of these design trends are based on statistics. And with the statistics comes the realization that effective website design that makes life easier for users when they visit your site, should be the main goal of you and your website designer. Your competitors are optimizing their websites, if you don’t optimize your site, then you will be left behind.

If you would like to learn more about optimizing and using the latest design trends to improve customer experience, then email us today at info@videomarketingseonewyork.com, and we will be happy to help you deliver a great user experience.

John Smith

Customer Centric Website Design

Find More Customers with a Customer-centric Website Design

You’ve done your research, you know what customers want. You worked hard to bring about a good product that you know will solve their problems, *it* is ready for the market and you know the market is ready for *it*.

Now the only question is, do you have a customer-centric website where your products can be promoted and showcased?

If the answer is no, then there are some factors you need to consider when designing a site such as…

1. Buyer’s persona – who’s the target audience for this product? Who would realize its value the most?

2. Buyer’s journey – what does your customer have to go through to finally get your product in their hands?

3. Ease-of-use – ultimately, is the website for your product easy to use? Or is it fraught with hard to navigate pages that could put buyers off?

4. Answers questions – Are there plenty of chances to learn more about your product in an easy, accessible way? Don’t be vague, customers want to know what they’re buying.

These factors and more should all be considered when designing a website where your products will be sold. Want to learn more? We’d be glad to help.

Contact us

info@videomarketingseonewyork.com

Video Marketing & SEO New York

Improve Your Website Design

Your Business Website is Your Foundation for All of Your Digital Marketing

Any smart online digital marketer will tell you that your website is the most important aspect of any successful online business. And any successful website covers every angle when it comes to the customer’s journey on finding exactly what they need, whether that be a product or service that the business is offering. Do it wrong, and that customer will go to another website where that business is doing it right.

So what are the things that every successful digital marketing hub has? Well for starters, this is the place where the business begins to build its’ brand and reputation. And everything that involves the brand should be here such the core message or mission statement of the company, the source of the business information including the location, the management, the employees, and the expertise of the business team that is building this brand.

Of course, your business might be different, and you may have a small team offering products or services. Or it may be just you offering a product

In this case, you would build up on why your product is better, or where your service is better than ‘company-x.’ Building your brand all starts here on your web property.

But this is just the beginning of having a solid foundation for your ‘digital marketing hub’. A good way to look at this is from a customer or visitor standpoint. Does your website have everything that the customer needs including answering questions about the product or service that you offer?

Do you have complete product or service guides online, and are those guides being regularly updated? And do you have product guides and tutorials setup for buying customers?

Many online businesses have different products or offer different services, and those could include customer education, or supplying how-to guides.

Having lead generation is another important aspect along with being able to find that business on social networks. This is important because many businesses use these social networks like Twitter, Instagram, and Facebook to keep their customer base updated on new products or services that the company offers. And there is so much more.

If after reading all this, you must feel overwhelmed, don’t worry. We can guide you through the process of making sure your website is fully utilized for your business, and it’s optimized to increase conversions.

Send an email now to info@videomarketingseonewyork.com and let us know how we can help you today.

Improving Your Website Design

5-Minute Website Workshop

Your website is a vital piece of your business, and we want you to have the most traffic possible going through it every day. That is why we put together these “Must-Haves” that you need to be checking on a regular basis in order to ensure you are gaining the most customers possible.

While working through this list we suggest pulling your website up next to this window so that you can properly analyze your site.

First, we will take a look at whether or not the website is correctly designed

Your website…

Must be user-friendly

Must set a clear path for customers to make a purchase

Must have trust signals

Name of the Business Owner

Address, Phone

Must have security

Use HTTPS or Secure Sockets Layer

Must have customer support contact information

Now let’s take a look at the answers that the customer is looking for when they get to your website. No matter what point the customer is in the buying process, they are going to have questions and concerns.

You need to have the answers to these questions readily available to them or they will quickly move on to another site that does.

Why should they buy from you?

What benefits your product/service will give to them?

What Features does it offer?

What are the technical details and specifications?

Where are the guides and tutorials?

Do you have any testimonials from real customers?

These are all things that you need to have on your website to ensure the steady flow of customers coming through your site. Even addressing one or two issues that you noticed while reviewing this list can have a major impact on the number of customers you see moving through your website.

If you need help redesigning your site, or creating a new one contact us at info@videomarketingseonewyork.com