Why video works and why Video Marketing is one of the best ways to increase brand awareness:
Technology has advanced a great deal in recent years, and new forms of media and advertising have become popular. The advent of the internet and mobile internet-ready devices has seriously impacted the different ways that brands can be marketing themselves and promoting their services. As improved technology has become widespread, it has become more difficult to stand out from competitors and gain potential clients’ attention. By using video advertisement, many companies have greatly improved their monetary success and created more effective promotional or advertisement materials. All this has the additional benefit of increasing company branding online.
Videos Gain People’s Attention and Create Stronger Memories
As consumers have gained access to more impressive technology, it has become harder to impress an audience and attract attention. People are used to seeing a large amount of advertisement materials each day, usually through online branding and websites. They may not bother reading a webpage’s content or remember a photo advertisement that they saw earlier. However, providing a video has proved to be a great way to gain more interest from the public and remains in people’s minds, effectively improving the branding of your company. Popular services like YouTube have proved how successful a video advertisement can be, and they are also a great option for engaging the public.
Demonstrations are Easier and More Effective
Often consumers are unaware of how to use something that they have purchased. They may not be aware of all of the features that it offers, or they may be unfamiliar with the technology. With a video, companies are able to demonstrate how something works without having to set up multiple live demonstrations or other instructional materials. Using a video means it can be accessed by anyone, and at any time, so it reaches a wider audience than any other type of demonstration. Usually, once someone watches a promotional video online, they will at least visit the website to check out the item or service they have seen. In many cases, they go on to make a purchase or recommend others. This ensures that clients know what they are purchasing and are familiar with the features and uses of a product. It is helping the company branding by making them familiar to consumers. This also helps to improve buyer satisfaction and repeat business, and it is one of the reasons why video marketing works.
Videos Change the Way a Person Feels about a Product
It is scientifically proven that consumers respond to the emotions and movement of others, which is one of the main reasons why video marketing works. When a video demonstrator is energized and happy, people feel more inclined to make a purchase and feel those emotions. Movement in a video also keeps people’s attention and makes the focus of the video seem more exciting and engaging which means the marketing works more effectively.
Online video branding through works and is a great way for any company to improve their marketing or brand awareness in the public. Online videos are available for potential clients to view at their convenience, and they are able to reach clients all over the world. By using video demonstrations, companies can show potential customers how their product functions and engage people with their services. Videos make people feel more engaged with the product and causes them to feel an emotional attachment. This works to increase sales and brand awareness for companies.
Contact us or call (646) 362 5163 today to see how we can help you use video marketing to increase your customers and sales.